El Clasificado and Al Borde Win 9 Awards Including “Best of Show” at the 2006 AFCP Conference

Los Angeles, CA –May 31, 2006- The Association of Free Community Papers (AFCP) honored El Clasificado and its sister publication, Al Borde, with the prestigious Best of Show award at its annual convention and awards competition celebrated in Miami, FL, from May 4 through May 7.

Over 4,000 entries were received for this year’s contest, making it the largest in AFCP history. El Clasificado, the nation’s largest free weekly Spanish publication, was awarded with Most Improved Publication, Self Promotion for Awards, Best Sales Presentation and Self Promotion in Other Media. Al Borde, an alternative entertainment guide for the Latino community, was recognized for its excellence in design and received Best Cover Design, Best Original Artwork and Best Internet Home Page. In addition, both El Clasificado and Al Borde received Best of Show awards in the “Demand Distribution Publications” category.

The fierce competition in this year’s contest evidences once again the incredible growth free publications are experiencing worldwide amidst declines in circulation of paid publications. Since 2005, El Clasificado has expanded its weekly circulation by 18% to 235,000 and Al Borde has expanded its bi-weekly circulation by 40% reaching 35,000.

“Being named Best of Show by such a reputable association as the AFCP is a great honor and a great motivation to expand our business beyond Southern California,” said Martha de la Torre, Publisher and CEO of both El Clasificado and Al Borde. “We owe the success of El Clasificado and Al Borde to the hard work and contributions made by our amazing team and the support of our loyal clients.”

The AFCP win continues a long tradition of excellence for El Clasificado and Al Borde publications which have gathered numerous accolades from premier magazines such as Inc Magazine, Hispanic Business and L.A. Business Journal and organizations like the National Association of Hispanic Publications, the United States Small Business Administration, the United States Hispanic Chamber of Commerce and the National Association of Women Business Owners.

 

El Clasificado is a free Spanish-language weekly publication that blends classified advertising with community service editorial. Now in its 18th year, the magazine has a weekly-verified circulation of over 240,000 and is distributed in over 140 cities in Los Angeles, Orange, Riverside and San Bernardino Counties to over 1,000,000 Spanish-speaking readers.

Al Borde is a free bi-weekly publication reaching young and trend-setting 18-40 year old Hispanics. With a circulation of over 35,000 and more than 150,000 readers, Al Borde reaches the heavily Hispanic populated areas of Los Angeles and is also distributed through strategically chosen outlets nationwide.

The Association of Free Community Papers (AFCP) represents publishers of more than 2,000 free-circulation community papers, reaching an average of 40 million homes weekly.  The combined circulation of all free papers is larger than all daily newspapers in the United States.
For more information or to request a detailed list of awards call (323) 278-5310.

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