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El Clasificado Launches “Lo Mejor de San Fernando Valley” Contest to Help Small Businesses Serving Latino Communities Reengage and Recover

By June 14, 2021June 16th, 2021Company News

Latino-serving small businesses have been hit hardest by COVID-19. Thankfully, El Clasificado has created a new contest to help these communities recover and thrive again


As the end of the pandemic draws near, small businesses across the country are still trying to find their footing. However, for Latino-serving small businesses, the uphill climb is much steeper. On top of already having less cashflow to begin with, a study conducted by the Stanford Latino Entreprenuership Initiative (SLEI) found that Latinos have their PPP loans approved at half the rate of white-owned businesses. These disparities are alarming, but not surprising.

With vast experience of overcoming adversity, the Latino community and the businesses that serve them are prepared to try alternative routes to keep their doors open. Luckily, El Clasificado is unveiling a brand-new way to increase traffic, digital presence, and ultimately, revenue: The Best of San Fernando Valley Contest or, in Spanish, “Lo Mejor de San Fernando Valley”.

This FREE contest aims at uplifting Latino-serving small businesses in San Fernando Valley by using a “people’s choice” format. Anyone with the link is able to nominate businesses they believe are the BEST of SFV in the following categories:

Food & Drink

  • Best Mariscos
  • Best Tacos
  • Best Panaderia
  • Best Carniceria
  • Best Margaritas
  • Best Empanadas
  • Best Birreria
  • Best Pupusas
  • Best Burritos
  • Best Tamales
  • Best Lomo Saltado

Shops & Services:

  • Best Auto Repair Shop
  • Best Auto Accessories Shop
  • Best Flower Shop
  • Best Dentist
  • Best Nail Salon
  • Best Hair Salon
  • Best Insurance Agency

Places to go:

  • Best Soccer Centers
  • Best Zumba
  • Best Salsa Dance Club

The contest will consist of three parts:

  • June 16-30 | Round 1 | Nominate Businesses
    Anyone can nominate their favorite business in any category. The top 5 businesses in each category will move on to round 2.
  • June 30-July 14 | Round 2 | Vote for the Winners
    Vote for your favorite business in the top 5 nominations in each category to determine the BEST of San Fernando Valley.
  • August 4 | Awards
    Tune in to see the Best of San Fernando Valley winners get announced LIVE!
View the contest and submit your nominations HERE

Winners in each category will receive a Best of San Fernando Valley plaque sponsored by El Clasificado. Finalists will be given special shoutouts in our marketing materials and live event. Anyone nominated will be mentioned in our “Best of San Fernando Valley” digital magazine.

The contest is 100% FREE of charge to all participants, nominees, and partners.

For more information, please contact Sarah Brashear at [email protected].

el clasificado full color logo 2020

For more information or if you have questions, fill out the form below.
Otherwise view the contest page here.

  • Format: (800)000-000

About El

Founded in 1988 by Martha de la Torre and Joe Badame, El Clasificado is a multi-media company currently serving over 100,000 small businesses each week. Since day one this certified minority-owned business has encouraged local communities to thrive with marketplaces in print, online, and through social avenues targeting U.S. Latinos in Spanish and English.