Martha de la Torre, CEO and co-founder of El Clasificado, has been awarded the 2014 Top Print Media Professional of the Year for the excellent performance of her weekly classifieds magazine, El Clasificado.
The prestigious award, presented by Portada at their 8th Annual Hispanic Advertising and Media Conference, held on September 17, 2014 in New York City, celebrates the success of El Clasificado over the last 26 years as the number one Spanish-language classified magazine in the country, reaching 1.5 million readers each week.
This is the first time that Martha has won an award presented by Portada, whose “Hispanic Advertising and Media Awards reward excellency and professionalism in advertising campaigns, media properties and marketing, and media professionals”. Founded in 1988 as a print-only business, El Clasificado has grown and adapted to provide an excellent service for the Hispanic community, not only with its weekly 510,000 distributed copies, but also reaching out to other different markets like young Latina teens and their families through Quinceanera.com six print editions of the year.
In addition, expanding growth in print for the company and countering the general decline in publication circulation, El Clasificado began distributing El Punto in 2012—providing Angelinos with content relevant to their locale.
“It is such an honor to be recognized for print as it has shaped El Clasificado in to the company it is today, “said Martha de la Torre, founder and CEO of El Clasificado. “As print begins to give way to the powerful online world, El Clasificado is defying the odds as it continues to grow not only online but in print also.”
Do you want to know why El Clasificado is the go-to resource for the Spanish-speaking audience in Southern California? Download the media kit today.
Congratulate Martha on winning the Top Print Media Professional of the Year award:
Twitter: @mcdelaTorre
LinkedIn: Martha de la Torre
