For the first time in history, Latinos represent the largest minority in the electorate with an estimated 36.2 million eligible voters, making outreach in across the nation more important than ever, especially in areas with high Hispanic populations.
However, getting the excitement necessary for collecting their votes hasn’t been easy for many politicians, and it’s never been more important to capture this interest than now as more Latinos continue to register to vote.
In no small part, this can be attributed to be a lack of voter outreach as 25% of all eligible Latino voters said they were never contacted by a political party or candidate.