Los Angeles, CA February 10, 2012 – The Su Socio de Negocios breakfast networking series started 2012 in full stride, with a room full of eager Southern Californian Hispanic entrepreneurs. Luis Font, a Venezuelan-born entrepreneur and author of several books on sales, attracted over 100 attendees with his discussion of sales techniques within an economic recovery period.
Mr. Font’s sales system was broken down into four pillars: prospecting, presenting, following-up and closing the deal.
“It was a very positive experience for me,” said Christopher Zarate, an entrepreneur specializing in cleaning and maintenance. “He [Mr. Font] has created a new sales technique that is working and I congratulate him for that. I think that will greatly benefit my business.”
Maria Rivera, an aspiring entrepreneur who wants to open a beauty salon and who attends other events sponsored by El Clasificado, was ecstatically satisfied with the event. “This sales course creates a great foundation in order to start my business with great force,” explained Rivera.
Meanwhile, Alex Hernandez, a member of Lakeland Financial Group, labeled the presentation “excellent”, stating that it is always good to be in sales “during the good and bad times.”
The event, which took place on February 8th in Norkwalk, California, was presented by El Clasificado and Wells Fargo and sponsored by Western Dental and Hogarmex. The next Spanish language event is scheduled for February 29 in Fresno, California.
“Su Socio de Negocios” is a series of business breakfasts and expos in Spanish language, which El Clasificado began to offer in 2006. El Clasificado is an EC Hispanic company that provides a marketplace for Spanish speaking Latinos in grassroots communities. Its footprint extends from the Central Valley of California to San Diego with a distribution of 475,000. In recent years, the distribution has grown at a neck breaking pace, and has recently expanded into the Fresno and the Bakersfield markets. EC Hispanic media also owns elclasificado.com, the leading online classifieds portal connecting buyers and sellers in the U.S. Latino market, which generates 7 million monthly page views and over 500,000 unique visitors.
Contact: For media interviews or b-roll of the event please contact Alicia García de Angela, Director of Communications at 1-800-450-5852 or via e-mail at [email protected]
For marketing partnership opportunities, please contact Steve Nunez, Senior Marketing Coordinator, al 1-888-204-4591 | via e-mail [email protected]
