On October 13-14, El Clasificado and EmpleosLatino hosted Supérate L.A. – a virtual job fair aimed at placing Latino workers with employment opportunities and career-building initiatives
For decades, El Clasificado and EmpleosLatino.com have both put Latino employment at the forefront of their missions. This year, amidst an economic downturn and a global pandemic, that goal is more important than ever before. COVID-19 has changed the way we do most things – so clearly, it’s changed the job market too. That’s why El Clasificado created Supérate L.A. – the first-ever virtual job fair held entirely in Spanish.
This two-day event offered ways for job seekers to connect with employers all from the comfort of their own homes. “But Supérate LA is not just about getting a job, it’s about learning to get a better job or discovering skills and strengths you never knew you had,” said CEO and Founder Martha de la Torre. Essentially, Supérate LA doesn’t give job seekers a meal; it teaches them how to fish.
After just a few months of preparation, the El Clasificado team was ready to host the event. With career-building presentations and panels taking place on Zoom and traditional “job fair” booth formats with recruiters and employers, Supérate L.A. proved it was worth the time and effort.
By the end of the event, Supérate L.A. welcomed over 500 registered jobseekers to the workshops and virtual booths. In fact, many attendees even left the event with a job in hand.
As anticipated, some job seekers were, unfortunately, unable to connect with recruiters due to technical difficulties or unfamiliarity with the platforms. However, El Clasificado was prepared with a live help center available via text, phone, or email for the duration of the event.
For those interested, the booths in attendance will be live on www.superatela.com through Nov.13. El Clasificado is committed to connecting every job seeker who attended with an opportunity.
It’s currently a tough period for Spanish speaking job seekers to find employment. Hispanic-owned businesses are disproportionally suffering economically at this time and that’s where these potential hires are primarily looking. This is another reason why El Clasificado wanted to host this virtual job fair, to help those seeking employment face the current market with the necessary resources to build up their skills.
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About El Clasificado.com
Founded in 1988 by Martha de la Torre and Joe Badame, El Clasificado is a multi-media company currently serving over 100,000 small businesses each week. Since day one this certified minority-owned business has encouraged local communities to thrive with marketplaces in print, online, and through social avenues targeting U.S. Latinos in Spanish and English.
El Clasificado is also the proud flagship brand within EC Hispanic Media’s diverse portfolio covering many niches within the US Latino market. Other brands include Quinceanera.com, digital English shopper EC Classifieds, Latino entrepreneur brand Su Socio de Negocios, as well as online properties Mas Clientes and Empleoslatino.