On January 23rd, EC Hispanic Media held a focus group to gain insights regarding our US Hispanic readers, particularly Latinos in the greater Los Angeles market, that would help El…
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Commemorating the famous Battle of Puebla where outnumbered Mexican troops defeated invading French troops, there are more than 150 major celebrations of Cinco de Mayo in the United States.* The…
US Hispanic Millennials have more disposable income than other American Millennials. Less debt, coupled with their increasing volume in the overall American market, have made this demographic one of great…
EC Hispanic Media held a focus group on January 23, 2014 to gain insight on what content is of most interest to the US Hispanic El Clasificado readers. Questions included…
Cinco de Mayo offers numerous opportunities to help companies stand apart from their competition via different campaigns, specials, promotions and more that go beyond traditional advertising. In many cases, companies…
The festivities around and amount of time in which Cinco de Mayo has been celebrated in the United States has helped in making it one the most celebrated holidays. Despite…
US Hispanic Millennials are raised in two different worlds, at home they learn the most accessible aspects of their culture: music, food and values. Outside of their homes they adapt…
El Clasificado held a focus group project on January 23, 2014 to determine which ads proved to be of most interest to the readers. The focus group was comprised of…
Hispanic Millennials are expected to continue possessing a large share buying power in the United States; however, setting up marketing strategies to target this demographic walks a fine line between…
In Mexico, Cinco de Mayo is a holiday that is not highly celebrated, for most it is just another day. Contrarily, in the United States, the day has become an…
