While many marketers understand the need to target US Hispanics and the potential ROI due to the increasing purchasing power of Affluent US Hispanics and Upscale Latinos, advertisers, in many…
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With the 2014 World Cup starting in a week, we sat down with some of the EC Hispanic Media employees who are already anticipating all the action the tournament brings…
By the nature of the site, elclasificado.com visitors would be regarded as a marketplace for visitors who are already at the consideration stage of the purchasing cycle. They are already…
With the 2014 World Cup rapidly approaching, now is the perfect opportunity for advertisers to reach US Hispanics, as futbol is blended into their culture and, to an extent, can…
If by now, you’ve already determined the geo where your campaign will be running as well as the target US Hispanic market you are trying to reach and your marketing…
While Upscale Latinos are generally defined by their income ranging from anywhere between $50k-$100k annually,* Affluent US Hispanics are generally considered to be a step above in terms of their…
While reaching all niche demographics within the US Hispanic market would be the ideal goal for any campaign, the likelihood for being able to do so without running multiple campaigns…
Companies looking to increase the return on their Latino advertising look to target purchase minded US Hispanics. And these companies do not need to look much further than Elclasificado.com, which…
Looking forward to this year’s Mother’s Day we wanted to take a look at some of the great mothers who have influenced some of our favorite Hispanic celebrities. As the…
With the US Hispanic market’s purchasing power continuing to increase, more large enterprises, medium sized companies, and small businesses have similarly increased their allocated budgets for Latino-American campaigns. Corporations that…
