
US Latina moms are the nucleus of most Hispanic households. They are the decision makers, primary caregivers for their children, and the ones who bring order in the family.* Regarding…
Hispanic purchasing decisions are dependent on a variety of variables – media preferences, age differences, generations since their family’s immigration, etc. Luckily, our experience has helped us gain incredible insight into our target audiences. With constant progress and change, EC Hispanic media vows to keep learning in order to get these communities the help they deserve.
US Latina moms are the nucleus of most Hispanic households. They are the decision makers, primary caregivers for their children, and the ones who bring order in the family.* Regarding…
Cinco de Mayo is a day to celebrate Mexican pride by commemorating the defeat over the French in 1862 and for advertisers to offer their brands to the Hispanic community…
Family is of utmost significance for a US Latina Mom. They desire a great future for their children and a life full of treasured family occasions, exceptional meals, prominent happenings,…
Cinco de Mayo is not as widely celebrated in Mexico as one may think and is considered a non obligatory holiday. Students are allowed to miss school, but the vacation…
US Latina moms, in many cases regardless of how many generations have passed since their first ancestors arrived in America, often face a daunting task that comes from wanting their…
El Clasificado held a focus group comprised of its US Hispanic weekly readers living in LA County on January 23, 2014 to determine the motivations, or lack thereof, with regards…
Cinco de Mayo is celebrated on a large scale in the United States with parades, festivals, and dancing. Mostly noted in areas with large Mexican populations,* nationwide it is also…
Most US Hispanic Millennials acknowledge that they are better off financially than their parents were at their age because they have less debt and are more keen on habits to…
On January 23rd, EC Hispanic Media held a focus group to gain insights regarding our US Hispanic readers, particularly Latinos in the greater Los Angeles market, that would help El…
Commemorating the famous Battle of Puebla where outnumbered Mexican troops defeated invading French troops, there are more than 150 major celebrations of Cinco de Mayo in the United States.* The…