Over 74% of US Hispanics have purchased a product online – nearly the same reports not making a purchase in the Facebook Eco-system.
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Hispanic Millennials (ages 18 – 29) hold onto traditional Latino cultural values such as family, music and food. But they have adopted American values in their relationships, becoming more open…
The EC Hispanic Media study, “US Hispanics and Facebook: The Generation of Growth,” reveals decision influencers that motivate Latinos to “like” Facebook Pages
EC Hispanic Media Releases Results Of Its Social Media Study and The Report US Hispanics and Facebook: The Generation of Growth
Recently, EC Hispanic Media commissioned Applied Marketing Strategies to conduct a survey for Facebook users. The survey, provided in Spanish, was offered to more than 2 million Facebook users and…
Following up on our previous article regarding the need for companies to advertise in Spanish to reach US Hispanics, it’s also important to look at how linguistics can affect general…
As Time reported yesterday, Mattel is counting on Latina moms during the upcoming Holiday season to help further drive sales for their most popular brands. Shifting from their general marketing…
As Time reported yesterday, Mattel is counting on Latina moms during the upcoming Holiday season to help further drive sales for their most popular brands. Shifting from their general marketing…
General Demographic Information* The New York-Northeastern NJ metropolitan area has the second largest US Hispanic population in the nation with 4.3 million Latinos. Hispanics living in the New York metropolitan…
Sol Trujillo is a man who has extensive leadership experience in the fields of global telecommunications, media, and cable industry. He is, and has been, an active corporate board member…
