Brands that provide culturally appropriate messaging resonate the most to US Hispanics during the World Cup and they must market to a variety of interests rather than to a particular…
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While companies have now started allocating some of their advertising dollars to target the US Hispanic community, developed marketing strategies for this specific demographic are still relatively new. Advertisers continue…
Cinco de Mayo celebrations vary from city to city with their own traditions and scheduled events. At times these festivities start days before and lead up to the holiday, offering…
American Latina moms make 86% of the purchasing decisions in Hispanic households.* Often times, these purchases will reflect their primary concern for the overall well-being of their families. While this…
Continuing with recognizing the importance of Latina Moms and the influence they possess in regards to family purchasing decisions as well as the influence they possess in US Hispanic households,…
US Latina moms are the nucleus of most Hispanic households. They are the decision makers, primary caregivers for their children, and the ones who bring order in the family.* Regarding…
Cinco de Mayo is a day to celebrate Mexican pride by commemorating the defeat over the French in 1862 and for advertisers to offer their brands to the Hispanic community…
Family is of utmost significance for a US Latina Mom. They desire a great future for their children and a life full of treasured family occasions, exceptional meals, prominent happenings,…
Cinco de Mayo is not as widely celebrated in Mexico as one may think and is considered a non obligatory holiday. Students are allowed to miss school, but the vacation…
US Latina moms, in many cases regardless of how many generations have passed since their first ancestors arrived in America, often face a daunting task that comes from wanting their…
